Not a theory just some thoughts
1) Before he gets shot, Kirkland says to Reede "Why don't you just do it here". This implies that he knows he's gonna get shot and it has to go with how prepared Rob is. From his perspective, all he wants is for RJ to be killed, but once Rob's gonna go to jail he knows that he can't kill RJ himself. I think Kirkland knew that he was gonna get killed but its all part of his plan, as maybe his death can be used as a clue for Patrick to figure out who RJ is or to uncover the tyger tyger conspiracy.
2) I also think that RJ and the tyger tyger conspiracy are two entities and are actually enemies. Throughout the show RJ has been shown that he wants to be Patricks friend and that they can lead a "higher path" together. RJ has also shown that he does not believe what he's doing is wrong and that when he dies people will remember him positively. Maybe RJ is trying to get Patrick to help take out the tyger tyger conspiracy. As for the disappointment when we find out RJ, its possible that some of the people RJ is murdering are actually evil and part of the tyger tyger conspiracy group, so Heller might be referencing that we are going to be disappointed when we painted RJ out to be a villain when potentially he isn't. This would seem to support RJ's thoughts of not being wrong when he murders, and attempting to get Patrick to be his friend.
What do you guys think?